A.T. Kearney, a leading management consulting firm advising senior executives globally on business issues, came up with the initiative targeting Real Estate developers in GCC (Gulf Cooperation Council) in light of an approaching crisis, which caught "real-estate development swinging from iconic architectural feats to the cancellation of two-thirds of the value in a project’s pipeline". The goal of the paper is to find opportunities for new investments to still look viable:
" If you build the same thing in the same way, you will always end up in the same place. But the GCC’s real estate industry cannot be satisfied with merely achieving the status quo <...> To get a sense of how the industry can break the mold, look at automotive, where game-changing, disruptive innovations are coming from improbable places like Google and Tesla <...> How can the real estate industry tap into this kind of mindset? <...> For this report, we tested this idea by connecting real estate development with research done in—literally—a totally different world: supporting human life on Mars. We interviewed 11 finalist teams competing in NASA’s 2015 3D-Printed Habitat Challenge and asked them how their research could apply on Earth. The responses were surprising—including ideas regarding water conservation, material consumption, and the use of technology that could prove applicable here as well as on Mars "
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